Packaging development: A key factor to increase customer satisfaction and firm competitiveness
Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
The purpose of this study is to develop the packaging function at a manufacturing company in order to increase customer satisfaction and thereby increase the firm’s competitiveness. This is an exploratory case study conducted at Scania Engines, a large manufacturer of industrial-, marine- and power generation engines. The empirical findings in this study are gathered through questionnaires and interviews with customers and distributors of Scania as well as with key personnel within the organization.The result of this study shows that Scania need to get out of the traditional view of packaging as solely a means of protecting the product during transport. It is important to see packaging as a function that can add value to the customer instead of viewing it only as a cost center. Furthermore, it showed that the customer’s demands regarding packaging mainly have to do with information and communication, promotion of the package, apportionment and environmentally designed delivery pallets.
Place, publisher, year, edition, pages
2012. , 104 p.
Teknik, Packaging, Industrial packaging, Competitiveness, Packaging logistics
IdentifiersURN: urn:nbn:se:ltu:diva-57570Local ID: e3974c23-adf3-4aa0-9194-43c7cae26f40OAI: oai:DiVA.org:ltu-57570DiVA: diva2:1030958
Subject / course
Student thesis, at least 30 credits
Industrial and Management Engineering, master's level
Validerat; 20120404 (anonymous)2016-10-042016-10-04Bibliographically approved