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Electronic B2B inter-marketplace alliances, mergers and acquisitions: motives, obstacles and trends
2001 (English)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Professional analysts forecast an explosion of the number of business-to- business (B2B) e-marketplaces, followed by a consolidation process where alliances, mergers and acquisitions within the B2B e-marketplace space are becoming more important. This qualitative cross-industry research of 26 cases of electronic B2B inter- marketplace alliances, mergers and acquisitions has resulted in conclusions regarding motives for, and obstacles with these B2B inter-marketplace partnerships. A number of trends affecting the future B2B e-marketplace configuration have also been identified. How to deal with the implications of these findings for B2B e-marketplaces and brick-and-mortar-companies are also discussed. Liquidity was found as a motive for forming B2B inter-e-marketplace partnerships along with motives related to the market, technology and finance. Identified market-related motives for forming B2B inter-e- marketplace partnerships include getting access to new suppliers and buyers: having common suppliers and buyers: getting access to expertise: enhancing the image of the e-marketplace: sharing or reducing risk: joint marketing activities: and closing windows of opportunities and higher barriers to entry for competitors. Identified technology-related motives for forming B2B inter-e-marketplace partnerships include cross offering and co-development of service applications: exchange of value-added services: and standards enforcement. Identified financial-related motives were found to include getting access to capital and raising capital from investors. Obstacles with forming B2B inter-e-marketplace partnerships are found to be market-, technology-, financial-, and governance-related. Obstacles include bad timing: time-consuming negotiations due to lack of focus: anti-trust laws: image focus: user face obstacles, application layer obstacles: platform/infrastructure layer obstacles: revenue sharing: take-over price: management: lack of trust: cultural differences: and collaboration and competition around intellectual property. Identified trends, affecting the future B2B e-marketplace-configuration, include a "waiting game": reluctant investors: partnering as a survival strategy: technology solutions specialisation: personalised user interfaces and standards for E2E collaboration. A vision of future partnering models is presented and the future form of e-marketplaces is discussed along the dimensions bias and ownership. Competition versus collaboration between e- marketplaces is discussed as well as internationalisation. Regarding the implications of the research results for e-marketplaces, advise for how to tackle market-, technology-, financial- and governance- related obstacles, along with additional guidelines for e-marketplace survival and success is presented. Regarding the implications of the research results for brick-and-mortar-companies, suggestions are for them to take an active part in the B2B e-marketplace evolution. Three B2B e-commerce strategies with different levels of investment commitment are presented.

Place, publisher, year, edition, pages
Keyword [en]
Technology, B2B, business-to-business, electronic marketplace, e-marketplace, emarketplace, electronic commerce, e-commerce, electronic business, e-business, ebusiness, alliances, mergers, acquisitions, M&A, partnering, partnerships
Keyword [sv]
URN: urn:nbn:se:ltu:diva-57526ISRN: LTU-EX--01/326--SELocal ID: e2e27edf-fa4d-41e7-8253-de88481e0b8cOAI: diva2:1030913
Subject / course
Student thesis, at least 30 credits
Educational program
Industrial and Management Engineering, master's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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