Change search
ReferencesLink to record
Permanent link

Direct link
The Assessment of Sponsor Attraction for Non-Profit Organizations: The Case Study of Charity Public Events in Iran
2015 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Sponsors supporting an event will offer financial support in order to get services based on themutual agreement, This thesis is about having better understanding on the significant factors for a non- profit organization, to support an event. The sponsorship is exclusive based on the type ofoffered service and events. The concept of event marketing would not be the same for all events.Sport events and industrial exhibitions and international music festivals or just an international art auction in London are all events which have different criteria for sponsors and offer different services for investors. Each of mentioned examples needs different research in assessment ofimportant factors which influence the sponsors or in other word in marketing aspect. The financial supports of these events by famous brands, defined as sponsorship, play a significantrole in these events. In this research the public market event in regional scale would beinvestigated for two Iranian charity organizers. These public markets are hold almost every year in order to help the charities in fundraising. The duration of these public event would be fromtwo to 4 days and approximate between 10 to 15 thousands visitors participate.

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-57491Local ID: e256068d-4001-4bda-b90d-eb5844bc90bbOAI: diva2:1030878
Subject / course
Student thesis, at least 15 credits
Educational program
Business Administration, master's level
Validerat; 20150929 (marikav)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

Open Access in DiVA

fulltext(1949 kB)0 downloads
File information
File name FULLTEXT02.pdfFile size 1949 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

ReferencesLink to record
Permanent link

Direct link