A study on customer perception towards internet banking in Iran
Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Internet banking has important industry in last years. We know that customer are most important factors in all of the field (Specially in internet banking).the purpose of this study is customer perception with the trust ,cost ,time ,essay of use and usefulness factors towards internet banking in IRAN .these questions plays the factors for achieve this goal:Main question:-Which factors do influence in the adoption of internet banking from the customer perspective?Secondary questions:-What is the Effect of trust on customer acceptance of Internet banking?-What is the effect of time and cost on customer acceptance of internet banking?-Perceived Usefulness and Ease of use of Internet Technology will be relating attitude toward the Internet banking technology?Literature review of topic and frame of the work were helped to get good information about subject to answer the questions, and preparing questionnaire and getting the reply from the people. At last analyzing them with T-test and regression for getting better result. Finally to get the conclusion of research in chapter 6.In this research it was found that:With respect to questionnaire replies, statistical outcome, these results are acquired:-Third hypothesis which is including” time” became first-Fourth hypothesis which is including” Ease of use” became second-Second hypothesis which is including” cost” became third -First hypothesis which is including” trust “became fourth.
Place, publisher, year, edition, pages
2012. , 88 p.
Social Behaviour Law, internet banking, trust, cost, ease of use, time
Samhälls-, beteendevetenskap, juridik
IdentifiersURN: urn:nbn:se:ltu:diva-57490Local ID: e255a049-de1f-4358-9037-2518fc392180OAI: oai:DiVA.org:ltu-57490DiVA: diva2:1030877
Subject / course
Student thesis, at least 30 credits
Electronic Commerce, master's level
Validerat; 20120726 (anonymous)2016-10-042016-10-04Bibliographically approved