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E-readiness assessment in Iranian B2C enterprises: case Iranian book publishing companies
2009 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The recent advancement in information technology (IT) is questioning the traditional forms of publishing. Many publishers are following e- publication. It has changed fundamentally the publishing industry and caused rise to a new phenomenon called electronic publishing (e-publishing). E- publishing aims at generating, maintaining, keeping, and diffusing electronic data using computers and information networks. Changing from traditional to electronic publishing raises a number of opportunities. It provides the developing countries with appropriate opportunities for development and progress. These countries should reap the benefits of e- publishing and have access to necessary technology. E-readiness assessments are intended to direct development attempts by allotting some suitable tools for comparison and gauging progress. Many e- readiness assessment models have been created and applied by different groups. However, critical issues related to e-readiness assessment for publishing companies have not been systematically investigated. Some existing studies have derived their critical factors from macro perspectives at country level and have not considered the important factors at micro level for SMEs in an integrated way. This research is probably the first to support the perspective of critical issues for e-readiness assessment in publishing companies based on macro models. Its purpose is first to make e-publishing model and then implementing the model in Iranian publishing companies. Consequently, finding the appropriate model, we confirm it to be sure that the model is the appropriate one. Then, we try to find the status of each indicator in each factor and at last each factor in publishing companies to find the overall status of founded model in publishing companies toward e- publishing. Furthermore, it is tried to investigate the status of the Iranian academia toward e-publishing. Accordingly, a questionnaire based on Social factor will be made and send out to two famous and important Iranian universities, Tehran and Tarbiat Modares Universities. After that, it is tried to see whether the related laws toward e-publishing are enacted .Therefore, a questionnaire based on the Legislation factor will be made and ask the management of Ministry of culture and Islamic guidance in e-publishing sector, as a legislator toward e-publishing, to fill out the questionnaire. At the end, some suggestions based on the findings will be proposed to remove challenges toward e-publishing.

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law, E-readiness, E-publishing, E-publishing readiness, CFA, Iranian Publishing Companies
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-57148ISRN: LTU-PB-EX--09/049--SELocal ID: dd61d324-f519-4be2-8327-71fb8cc98683OAI: diva2:1030535
Subject / course
Student thesis, at least 30 credits
Educational program
Electronic Commerce, master's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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