Uthyrning: En framtida affärsmodell för tillverkande företag?
Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Demands on flexibility and quality are increasing within the manufacturing industry. Partners cooperate in a value chain in which the subcontractors has to continuously improve their internal and external processes to create solutions that meet the clients’, as well as the customers’ needs. Flexibility is a key concern and to achieve this, new business models and strategies have to be developed. The work in this thesis investigates models for rental within manufacturing industry and discusses if they can be a way to create more flexible customer relations and spur new business opportunities. The study embarked from the identification that no active models for rental for manufacturing industry exist today. Thus, other branches’ models for rental have been studied to find out if those could be adapted for manufacturing industry; examples of other branches are car rental and rental of machines. These branches purchase the physical goods, the product, and earn profitability on the basis of the rental model. In opposite, manufacturing companies, produce their own products and earn profitability by selling them, but also, for example, through providing education or by selling spare parts and maintenance as aftermarket activities. Existing models for rental is therefore not applicable to manufacturing industry, but have in this work inspired the development of the proposed models. The master thesis work has been performed within one manufacturing company. The company has over 35 000 active products for sale. To be able to propose a simple model for rental, a number of products suitable for rental had to be sorted out. Simplicity has guided the work during the whole project since bottlenecks in internal processes have been found as barriers to a more detailed and thus complex model. By focusing a simple model inclusive a few chosen products, the internal processes can be simplified and the time from order to customer can be shortened. The study builds upon empirical data from one manufacturing company, and a few of its customers and subcontractors. Interviews, company visits and observations have provided understanding of how the work of production, selling and purchase are performed today. As a theoretical frame of reference for the thesis, quality- and management models from Total Quality Management (TQM) and Lean Production have been used to find processes for the development of the proposed rental models. The master thesis work has led to company specific results, which are presented in a report where the chosen products are described, as well as detailed descriptions of the rental models and their processes. This report is delivered to the company. In this published thesis the focus is on the theoretical parts and general descriptions of the rental models. A general conclusion is that a rental business model is doable for manufacturing industry under the conditions that the customers are provided the possibility to actively participate in the processes. Another conclusion is that a rental model gives manufacturing companies the possibility to strengthen their customer relationships by acting as an expert problem solver in specific and temporary situations.
Place, publisher, year, edition, pages
2011. , 37 p.
Social Behaviour Law
Samhälls-, beteendevetenskap, juridik
IdentifiersURN: urn:nbn:se:ltu:diva-57121Local ID: dd0a5cb5-a8ed-4305-ab18-69392f42ca13OAI: oai:DiVA.org:ltu-57121DiVA: diva2:1030508
Subject / course
Student thesis, at least 30 credits
Mechanical Engineering, master's level
Validerat; 20110603 (anonymous)2016-10-042016-10-04Bibliographically approved