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Adoption of franchising: cultural barriers and pitfalls in Iran
2010 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

As the result of globalization, today’s business environment is undergoing a fundamental transformation. Franchising, as a business format for market penetration, has become an accepted strategy for business growth, job creation and economic development. It helps companies to expand into foreign market. It also helps companies to adapt to different cultures and business rules. This thesis focuses on cultural obstacles of franchising in Iran. To identify the cultural barriers, an interview guide was designed based on Hofstede’s cultural model. The interview was conducted among owners, managers and employees of two of the biggest franchising companies that are already working in Iran. For analyzing the data gathered during the interviews, Grounded Theory was used in its three different coding levels, to translate the data and discover the main cultural barriers facing by franchising companies in Iran

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law, Franchising, cultural barriers, grounded theoty, Iran
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-56553ISRN: LTU-PB-EX--10/056--SELocal ID: d4eaed32-d17b-42d1-b147-917744ec92f9OAI: diva2:1029940
Subject / course
Student thesis, at least 30 credits
Educational program
Electronic Commerce, master's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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