Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Consumer Trust in Thailand Online B2C Company
2005 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose within this study was to investigate how Thailand B2C companies, which are new comers, with or without well-known brand, using trust strategy manage efficient consumer trust in online business. To conduct this study the following research question were posed: How can these elements, namely Transference, Reputation, Familiarity, Attitude, Risk, Cooperation and Transparency, in Egger’s trust model be applied to trust strategy of B2C companies in Thailand? How can Egger’s trust model be further developed and applied to B2C companies in Thailand for creating more efficiency? From the above discussion, the research methodology was conducted by having multiple case studies of two Thai online companies. We also collected data by interviews and gathered information from both companies’ websites in order to consistent with the theory. The conclusion of this study clearly shows that companies require all elements from the theory in order to create more efficiency in handling consumer trust in their online environment.

Place, publisher, year, edition, pages
2005.
Keyword [en]
Social Behaviour Law, B2C Company, Trust strategy, Consumer trust, Internet
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
Identifiers
URN: urn:nbn:se:ltu:diva-56512ISRN: LTU-SHU-EX--05/086--SELocal ID: d4736c05-aa88-4c01-8ada-ca887f1f88b5OAI: oai:DiVA.org:ltu-56512DiVA: diva2:1029899
Subject / course
Student thesis, at least 15 credits
Educational program
Electronic Commerce, master's level
Examiners
Note
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

Open Access in DiVA

fulltext(1408 kB)35 downloads
File information
File name FULLTEXT01.pdfFile size 1408 kBChecksum SHA-512
83e207bd16dd8b3e22fc75944ccc3607dd73e3e13654651d97bd767e3b6e4ff4898a247e86b1fb54a42861e7eaead9728c0094a7de44261fb8e0eda11e3054f8
Type fulltextMimetype application/pdf

Search outside of DiVA

GoogleGoogle Scholar
Total: 35 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 61 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf