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How Companies can Become More CSV-active: A Qualitative Cross-Case Study of the Swedish Dairy Industry, based on a comparison with Nestlé
2014 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Date: May 30th 2014Level: Bachelor thesis in Business Administration, Specialization MarketingInstitution: Department of Business Administration, Technology and Social Sciences - Luleå University of TechnologyAuthors: Niklas Månsson and Christoffer WestmanTitle: How Companies can Become More CSV-activeTutor: Håkan PerzonKeywords: Creating Shared Value, Corporate Social Responsibility, CSV, CSR, Swedish dairy industry, Arla, Skånemejerier, Norrmejerier, NestléResearch problem: How can companies in the Swedish dairy industry become more CSV-active?Purpose: The purpose of this research is to identify how companies can become more CSV-active. Prior research mainly focuses on exemplifying success stories, but leaves out how to achieve the results.Method: A qualitative cross-case study within the Swedish dairy industry has been conducted, based on semi-structured interviews and prior research. This has then been compared, by interviewing Nestlé, who have co-created the CSV-concepts with Porter and Kramer at Harvard Business School.Conclusion: Companies within the Swedish dairy industry are to some extent already CSV-active. From this, a model called “The DNA-string of CSV” has been developed that summarizes the major conclusions and research findings of this study, and it shows how companies can become more CSV-active.

Place, publisher, year, edition, pages
2014. , 40 p.
Keyword [en]
Social Behaviour Law
Keyword [sv]
Samhälls-, beteendevetenskap, juridik, Creating Shared Value, Corporate Social Responsibility, CSV, CSR, Swedish dairy industry, Arla, Skånemejerier, Norrmejerier, Nestlé
Identifiers
URN: urn:nbn:se:ltu:diva-56460Local ID: d39d78db-107c-4d2d-9f2c-1b9ce1db744aOAI: oai:DiVA.org:ltu-56460DiVA: diva2:1029847
Subject / course
Student thesis, at least 15 credits
Educational program
Business Administration, bachelor's level
Supervisors
Note
Validerat; 20140618 (global_studentproject_submitter)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

Open Access in DiVA

fulltext(1072 kB)122 downloads
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da6ce99f78ff821112284b14f129c6f7816fda5ae84aae4f6a9fdc237e17255b11e342adfcf0067876ca183a0183fc5cefa4b67c64e7f0ad185896d3c426ccdc
Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
  • apa
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Output format
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