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Programpresentation: ett identitetsformande element inom television
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

In the beginning of March 2012, Sveriges Television (SVT), replaced their programpresenter with a narration and graphic sequences in between the programs. The aim of this thesis was to investigate the impact of the program presentations in these two formats have the audience.In order to answer the research question, two videos, similar to the old and the new way to present their schedule, was produced for the quantitative survey this work bottomed in. It was supplemented with qualitative interviews to get a clear picture of why the respondents answered that they have done in this current topic.The results of the survey showed initially that the audience liked the old format better than the new. After the qualitative interviews they revealed that the first response was due to habit, when they understood that they demanded faster TV and didn’t need scheduleinformation inbetween programs the same way that they used to. The results also showed that the short time in between programs is identity creation for television channels.

Place, publisher, year, edition, pages
2012. , 52 p.
Keyword [en]
Social Behaviour Law
Keyword [sv]
Samhälls-, beteendevetenskap, juridik, Programpresentationer, hallåor, programskarvar
URN: urn:nbn:se:ltu:diva-56397Local ID: d2c30ad1-4a1b-477f-9c6e-04b3205129a6OAI: diva2:1029784
Subject / course
Student thesis, at least 15 credits
Educational program
Media and Communication Science, bachelor's level
Validerat; 20121102 (anonymous)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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Helin, Beatrice

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