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Factors influencing the success of B-to-B E-marketplaces
2005 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this thesis has been to describe factors that influence the success of e-marketplaces. Due to the development of internet and information technology, a new business model called electronic marketplace emerged in recent years. Electronic marketplace (e-marketplace) is a website where buyers and sellers can trade and close deals. The popularity of e-marketplaces reached its peak in 2000, when the number of start-up marketplaces was nearly 1,500. However, only seven hundred of them existed in July 2002. This fact made us interested in the question of what factors contribute to the success of e-marketplaces. From the literature review, seven factors were identified potentially important to e-marketplaces’ success. In the frame of reference, five factors out of seven were included for our empirical research: target market, functions, technology, building liquidity and revenue models. Qualitative approach was used and multiple case studies were conducted. Our data was collected from the two e- marketplaces’ websites and in-depth telephone interviews with the owners and managers of the companies. While most of the data was found correlated with theory, some new findings were also evident: • Markets with low degree of trust and security can be attractive for e- marketplaces set-up. • E-marketplaces should ensure that users can comfortably use all functions of the marketplaces before introducing new functions. • In order to build liquidity, e-marketplaces can still focus on customer relationship and implement many measures to develop a tight bond between members. • E-marketplaces can also involve selling activities and generate considerable incomes.

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law, Electronic marketplaces, e-marketplaces, electronic, commerce, strategy, business model, functions, value, propositions, liquidity, revenue models
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-56299ISRN: LTU-SHU-EX--05/067--SELocal ID: d15073bd-e389-4f5c-87a2-38b8ce756856OAI: diva2:1029686
Subject / course
Student thesis, at least 15 credits
Educational program
Electronic Commerce, master's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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