Change search
ReferencesLink to record
Permanent link

Direct link
The Use of Employer Branding When Attracting and Retaining Employees
2013 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Today it becomes more and more important for organizations to attract and retain the employees they want. It is not only products, services or organizations that should be branded but the organization as a workplace as well. Organizations have to brand themselves as a great place to work at in order to raise possible applicants to fill positions. As many organizations are competing for the most talented employees it is more important to attract and even more important to retain those who are already within the organization. We find it not only interesting to get a better understanding of how organizations use their employer brand to attract potential employees but also how they use it to retain their current employees, which is also the purpose of this thesis. The extent of this thesis is to find out what values that are of importance for organizations when branding themselves to potential and current employees.Previous research shows that there are some important values that organizations should work with to strengthen their employer brand. They need to work with their employer brand in order to attract and retain employees, as it will give them benefits when doing so. For this thesis a case study was conducted with three participants from an organization. They gave us valuable data on how they work with the values found in previous research in terms of strengthen the employer brand. These values were asked about in interviews, they were also asked to add if they worked with anything else in terms of their employer brand.

Place, publisher, year, edition, pages
2013. , 53 p.
Keyword [en]
Social Behaviour Law
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-56064Local ID: cdee2dc6-7f48-4238-b828-312a1bfb3d5cOAI: diva2:1029450
External cooperation
Subject / course
Student thesis, at least 15 credits
Educational program
Business Administration, bachelor's level
Validerat; 20130618 (global_studentproject_submitter)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

Open Access in DiVA

fulltext(1016 kB)0 downloads
File information
File name FULLTEXT02.pdfFile size 1016 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Isaksson, Ann-SofieSundström, Madeleine

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

ReferencesLink to record
Permanent link

Direct link