Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
B2C e-business influences on the automobile industry: case studies of two Swedish-based autobile manufacturers
2002 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this study is to gain an understanding of what influences business-to-consumer, or B2C, E-business has on the automobile industry. This study aims at exploring and describing influences on the marketing mix of automobile manufacturers, and the approach used by these manufacturers to redesign business processes. This qualitative, multiple-case study is based on telephone interviews with two Swedish-based automobile manufacturers. Findings indicate that the only influences on the marketing mix are information-related, and that these manufacturers employ B2C E-business as a mainly one-way information channel. No significant integration between B2C E- business and ordinary business processes was found, nor was sufficient data provided to be able to describe the business process redesign approach employed by these manufacturers.

Place, publisher, year, edition, pages
2002.
Keyword [en]
Social Behaviour Law, B2C E-business, E-handel, E-commerce, Business process, redesign, BPR, Marketing mix, 4P
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
Identifiers
URN: urn:nbn:se:ltu:diva-55691ISRN: LTU-SHU-EX--02/146--SELocal ID: c871411d-5c72-4306-9272-0597b8bb4f0dOAI: oai:DiVA.org:ltu-55691DiVA: diva2:1029075
Subject / course
Student thesis, at least 15 credits
Educational program
International Business and Economic, bachelor's level
Examiners
Note
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

Open Access in DiVA

fulltext(315 kB)24 downloads
File information
File name FULLTEXT01.pdfFile size 315 kBChecksum SHA-512
f0f0d88f2a19f2ef94a3834889026405ed1a6d8377104bbd987ba242373d0e22d5251d500e4758f4d9bcccf416cd554d84c3ac0ac8e405b50665fe1d1c3c5070
Type fulltextMimetype application/pdf

Search outside of DiVA

GoogleGoogle Scholar
Total: 24 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 33 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf