Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Web sites as public relations tools: serving internal and external stakeholders
2004 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

While the number of research studies conducted on the topic of the Internet increases frequently, it was determined that the number of studies that investigates how public relations, the Internet, and sports relate with one another was quite low. Thus, in this study, one collegiate sports Web site will be investigated with the purpose of gaining a deeper understanding of how sports teams’ Web sites are used as public relations tools. More specifically, this study investigates the objectives of sports Web sites and the stakeholders served on sports Web sites. In addition, the issue of Web site design on sports Web sites will be a point of focus. The data was gathered through personal interviews with internal stakeholders (one student-athlete, one athletic administrator, and one coach) and external stakeholders (one fan, one alum, and one journalist). The findings and conclusions indicated, in part, that improving communication amongst the organization, its leadership and other publics is a more important objective of sports Web sites than communicating with stakeholders and the media. Moreover, the closer the stakeholder is to the point of sports action (such as coaches and athletic department staff), the more these stakeholders are served by sports Web sites. Finally, the provision of strong, relevant content was found to be more important on sports Web sites than bulletin boards and chat line discussion groups.

Place, publisher, year, edition, pages
2004.
Keyword [en]
Social Behaviour Law, websites, sport
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
Identifiers
URN: urn:nbn:se:ltu:diva-55529ISRN: LTU-SHU-EX--04/095--SELocal ID: c634507f-3480-4e48-aaa0-ba887752f4cbOAI: oai:DiVA.org:ltu-55529DiVA: diva2:1028913
Subject / course
Student thesis, at least 15 credits
Educational program
Electronic Commerce, master's level
Examiners
Note
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

Open Access in DiVA

fulltext(836 kB)6 downloads
File information
File name FULLTEXT01.pdfFile size 836 kBChecksum SHA-512
95a0e407a4683519c528ecdd6b04d9a5bafc021221070067fc1c6660cf9ebd4ba3ebe0c57449a0438f71aa4f79390138971c5942dd566370a6bb731f446e3f70
Type fulltextMimetype application/pdf

Search outside of DiVA

GoogleGoogle Scholar
Total: 6 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 8 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf