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Konsumenters betalningsvilja för lokal och ekologisk mjölk: en undersökning i Piteå, Sverige
2014 (English)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The purpose of this study is to estimate a potential willingness to pay a price premium for locally and organically produced milk. The study uses both a revealed and a stated preference method to collect data from consumers in Piteå, Sweden, and analyzes the resemblance in the results between the hypothetical and non-hypothetical method. The results suggest that about 80 per cent of the respondents consume local milk while about 40 per cent of the respondents consume organic milk. This indicates that it exist a WTP a price premium for both local and organic milk. Although, there is no significant difference in the respondents’ demographics when consuming local and organic milk compared to substitutes. The difference in the results between the stated and revealed preferences surveys is small which implies that the hypothetical nature in the stated preference method is limited, and that a combined model performs the best fit.

Place, publisher, year, edition, pages
2014. , 114 p.
Keyword [en]
Social Behaviour Law
Keyword [sv]
Samhälls-, beteendevetenskap, juridik, WTP, local food, organic food, comparing stated and revealed preferences
URN: urn:nbn:se:ltu:diva-55488Local ID: c593054d-6978-44f3-ac30-f346397faca7OAI: diva2:1028871
Subject / course
Student thesis, at least 30 credits
Educational program
Business and Economics, master's level
Validerat; 20140625 (global_studentproject_submitter)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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Gustafsson, AndreasGustafsson, Simon

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