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E-billing services for the business-to-business market: case studies of Swedish companies buying behavior
2003 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The purpose of this thesis was to investigate how the organization buying behavior can be characterized when purchasing an electronic billing service for the business-to-business market. My ambition was to achieve the purpose by investigating firm’s buying process, buying center, factors that affects the buying process and the buying center and firm’s purposes of using an e-billing service. In order to fulfill the purpose, I made case studies at three Swedish companies that recently have begun to use an e-billing service for the business-to-business market. Telephone interviews were conducted with representatives at, Bilisten Sverige AB, AB Svenska Shell and Skellefteå municipality. Findings from this study show that the purchase of an e-billing service for the business-to-business market followed a somewhat irrational buying process where the buying center got influenced by technical personnel and the service provider. It further indicates that companies’ main purpose of using the service was to achieve time savings through a more effective invoice handling.

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law, organizational buying behavior, e-billing
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-55363ISRN: LTU-DUPP--03/03--SELocal ID: c3c549a5-ce49-4d71-a95f-b8e32beab46fOAI: diva2:1028745
Subject / course
Student thesis, at least 30 credits
Educational program
Electronic Commerce, master's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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