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Stickiness in virtual comunity
2006 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The objective of this study is to explain the intention of virtual community usage continuance. A model explaining the impact of different factors on the member retention in virtual community is developed based on the IS continuous theory. This study develops a three-dimensional scale to measure member's satisfaction with virtual communities. The dimensions consist of members' satisfaction with member – member interaction, organizer-member interactions, and the community's site. Using a sample of 229 members of different virtual communities of interest this study investigates the effect of each satisfaction dimension on member retention. The result shows that satisfaction with member-member interactions, community's site and organizer-member interactions have positive effects on member participation. The findings also reveal that perceived usefulness has positive impact on member retention.

Place, publisher, year, edition, pages
2006.
Keyword [en]
Social Behaviour Law, Virtual community, satisfaction, stickiness, IS continuous, theory
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
Identifiers
URN: urn:nbn:se:ltu:diva-55299ISRN: LTU-PB-EX--06/60--SELocal ID: c2cb071e-40c1-4fe7-b5a5-f0cd7125a062OAI: oai:DiVA.org:ltu-55299DiVA: diva2:1028681
Subject / course
Student thesis, at least 30 credits
Educational program
Electronic Commerce, master's level
Examiners
Note
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf