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The importance of managing the corporate identity
2006 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This thesis explores the importance of managing the corporate identity. To reach this purpose, three research questions were posed: Which advantages companies saw with managing the corporate identity, which risks they saw with a lack of managing the corporate identity, and what do they consider when managing the corporate identity. To answer these research questions, a case study methodology using in-depth interviews was followed focusing on two multinational companies, IKEA and Electrolux. The findings show that companies are very aware of the importance of managing the corporate identity as well as which benefits this can result in.

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law, Corporate Management, Corporate Identity, Corporate, Marketing, Corporate Images, Corporate Reputation
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-55205ISRN: LTU-DUPP--06/056--SELocal ID: c18c2d92-00de-49c7-8e57-88c52c812611OAI: diva2:1028586
Subject / course
Student thesis, at least 15 credits
Educational program
Marketing, master's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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