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The Psychological Connections between Advertisements and Consumer Behavior
2014 (English)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Place, publisher, year, edition, pages
2014. , 45 p.
Keyword [en]
Social Behaviour Law
Keyword [sv]
Samhälls-, beteendevetenskap, juridik, Advertising, consumer Behavior, attitude, elaboration likelihood model, visual Effects, endorsers, appeals, reklam
Identifiers
URN: urn:nbn:se:ltu:diva-54959Local ID: be15e7e0-3031-4bc3-ab72-f1943609b776OAI: oai:DiVA.org:ltu-54959DiVA: diva2:1028340
Subject / course
Student thesis, at least 30 credits
Educational program
Business and Economics, master's level
Examiners
Note
Validerat; 20140829 (global_studentproject_submitter)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

Open Access in DiVA

fulltext(768 kB)192 downloads
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File name FULLTEXT02.pdfFile size 768 kBChecksum SHA-512
610c34fd59e2eaa6ba151085f9a5e9516f28a8d4d4f370b471805560e60fcd6eb2fb14d268d30450ed3fbb75281d9ee484d2c595d6d473fffc64e97d8978461e
Type fulltextMimetype application/pdf

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Söderqvist, Björn

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