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The Psychological Connections between Advertisements and Consumer Behavior
2014 (English)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Place, publisher, year, edition, pages
2014. , 45 p.
Keyword [en]
Social Behaviour Law
Keyword [sv]
Samhälls-, beteendevetenskap, juridik, Advertising, consumer Behavior, attitude, elaboration likelihood model, visual Effects, endorsers, appeals, reklam
URN: urn:nbn:se:ltu:diva-54959Local ID: be15e7e0-3031-4bc3-ab72-f1943609b776OAI: diva2:1028340
Subject / course
Student thesis, at least 30 credits
Educational program
Business and Economics, master's level
Validerat; 20140829 (global_studentproject_submitter)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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Söderqvist, Björn

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