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Sponsorsamarbetens livscykel hos ideella föreningar
2015 (Swedish)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The purpose of this research has been to map the relationships between sponsors and Swedish non-profit elite sport associations and how they evolve over time. To answer the purpose, a deductive study with both quantitative and qualitative elements has been conducted through questionnaires and semi-structured interviews. The result shows that sponsor relationships can be seen as a life cycle where the relationships change over time. In particular, the collaboration increases and the interdependences between the parties will be higher. The relationship and therefore the communication are more informal. The reasons for initiating such relationships play a major part in the introduction of the relationship. These change over time and become less important in the future phases of the relationship.

Place, publisher, year, edition, pages
2015. , 67 p.
Keyword [en]
Social Behaviour Law
Keyword [sv]
Samhälls-, beteendevetenskap, juridik, Sponsorsamarbeten, kundlivscykel
URN: urn:nbn:se:ltu:diva-54572Local ID: b8589a8a-0a58-4f78-a6fc-bc1f743e0405OAI: diva2:1027954
External cooperation
Subject / course
Student thesis, at least 30 credits
Educational program
Business and Economics, master's level
Validerat; 20150618 (global_studentproject_submitter)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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Cederlund, EmilWestman, Christoffer

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