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Bruk av samiske navn innen markedsføring: En multippel casestudie
2014 (Norwegian)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this study was to investigate the reason why some companies choose to use Sami names of some of their products. A multiple case study with semi-structured interviews was conducted with two Swedish companies: Hilleberg the Tentmaker and Peak Performance. In the analysis three categories was identified: The Sami language in marketing, the significance of associations on the use of product names in Sami and the importance of Sami product name in marketing. The result of this study shows that words in Sami often is customized when naming products, that it is often associations that inspire the use of Sami name on products and that Sami product names are used with or without a marketing strategy.

Place, publisher, year, edition, pages
2014.
Keyword [en]
Social Behaviour Law
Keyword [sv]
Samhälls-, beteendevetenskap, juridik, samiska, marknadsföring, exotism
Identifiers
URN: urn:nbn:se:ltu:diva-54472Local ID: b6abe412-1f07-418e-8123-ca9c97255fa2OAI: oai:DiVA.org:ltu-54472DiVA: diva2:1027853
Subject / course
Student thesis, at least 15 credits
Educational program
Business Administration, bachelor's level
Supervisors
Note
Validerat; 20140514 (global_studentproject_submitter)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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fulltext(1472 kB)31 downloads
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7ef56a1af06842c79ae3086f21dd8846a501fe362941058c1f4db754a3edfcb0620d807002df5c4dce060d2e4565d18e0cb4f459f40accba985c0abc8df5445b
Type fulltextMimetype application/pdf

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Hætta, Nils Runar

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf