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Sport sponsorship as a marketing communication tool
2003 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Sport sponsorship has grown to be an important part of the marketing communication mix for companies over the past decades and it is also an important source of income for sports entities. This thesis aims to look at sports sponsorship as marketing communication tool, regarding the issues of the objectives with the sponsorship, selection of sports entity to sponsor and effect measuring of the sponsorship.

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law, Marketing, Promotion, Marketing Communication, Sport, Sponsorship
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-54325ISRN: LTU-SHU-EX--03/133--SELocal ID: b4686e89-5643-4fbe-bce6-2b93b2b2a244OAI: diva2:1027706
Subject / course
Student thesis, at least 15 credits
Educational program
International Business and Economic, bachelor's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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