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Sport sponsorship as a marketing communication tool
2003 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Sport sponsorship has grown to be an important part of the marketing communication mix for companies over the past decades and it is also an important source of income for sports entities. This thesis aims to look at sports sponsorship as marketing communication tool, regarding the issues of the objectives with the sponsorship, selection of sports entity to sponsor and effect measuring of the sponsorship.

Place, publisher, year, edition, pages
2003.
Keyword [en]
Social Behaviour Law, Marketing, Promotion, Marketing Communication, Sport, Sponsorship
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
Identifiers
URN: urn:nbn:se:ltu:diva-54325ISRN: LTU-SHU-EX--03/133--SELocal ID: b4686e89-5643-4fbe-bce6-2b93b2b2a244OAI: oai:DiVA.org:ltu-54325DiVA: diva2:1027706
Subject / course
Student thesis, at least 15 credits
Educational program
International Business and Economic, bachelor's level
Examiners
Note
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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fulltext(563 kB)1216 downloads
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49c517082311d01afd24b445b00d9de8f6db4afe6f1cc512d1f103e55917bea5ff4cd0c8ec217a7fb02f8937dbf27b4c0d171e8f283aad0e746207aa0851a418
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf