Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Tourism: an offline/online perspective
2007 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Before the birth of the Internet, tourist destinations have reached their customers with traditional marketing activities and via travel agencies. Today these activities can be carried out through the Internet. It is therefore important for tourist destinations to mix their traditional offline activities with the online opportunities that have occurred. The purpose with this study is to provide a better understanding on how offline tourist destinations use the Internet to create a better total travel experience for tourists. To reach this purpose, two research questions have been stated, focusing on how the online tourism experience can be described, as well as the offline experience. Literature was reviewed based on these research questions, resulting in a conceptual framework. In order to test this framework, a qualitative, case study methodology was employed, focusing on two companies in the tourism business. Through interviews with the companies, as well as direct observations/interaction with their websites, the findings indicate that a website is an important tool in the tourism business, primarily for reaching out with information. It is important to build the website in an effective way, where the structure and web design offer the users fast and easy access to the information they are looking for regarding the offline experience they seek.

Place, publisher, year, edition, pages
2007.
Keyword [en]
Social Behaviour Law, tourism, websites, online experience, marketing, internet
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
Identifiers
URN: urn:nbn:se:ltu:diva-54291ISRN: LTU-DUPP--07/044--SELocal ID: b3d9afdd-9f30-4e6a-9e0e-a00354824941OAI: oai:DiVA.org:ltu-54291DiVA: diva2:1027672
Subject / course
Student thesis, at least 15 credits
Educational program
Business Administration, master's level
Examiners
Note
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

Open Access in DiVA

fulltext(704 kB)31 downloads
File information
File name FULLTEXT01.pdfFile size 704 kBChecksum SHA-512
3c28ad2c9396be9e66dbf41144a7fae8b6edb4e96dfa21183d66419672abe8d07646b1dfc9930e070768dc5e672e93463c2556a8447916ddea9791cbc2818ad5
Type fulltextMimetype application/pdf

Search outside of DiVA

GoogleGoogle Scholar
Total: 31 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 38 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf