Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Mobile commerce: the use of m-commerce by customers today
2006 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Mobile commerce (M-commerce) refers to the ability to conduct wireless commerce transactions using mobile applications in mobile devices. The initial debate on m-commerce was characterized by a high level of optimism, followed by a more nuanced and realistic approach. It is a new concept and is emerging in a context of an established norms, rules and standards. The purpose of this study is to provide a better understanding on how m- commerce can be used by customer today. In order to attain the purpose, three research questions are stated focusing on the benefits of m-commerce, the buying process of m-commerce, and the obstacles of m-commerce. Methodologically, two different case studies were conducted, one in the West (Sweden) and one in the East (Bangladesh), with interviews of consumers as the primary data collection tool employed. The findings show that the benefits of micro-payments are widely acceptable as of now as compare to other services of m-commerce. The adoption rate of m-commerce will increase based on the ease of its use. Regarding the buying process for m-commerce, a variation on a more traditional e-commerce model is developed. Finally, significant obstacles were found which are important when considering the development of m-commerce services. Browsing costs are rather high with a mobile device and a slow Internet connection can lead to indifferences in use. However, proper support from the Government could further support the growth of m-commerce.

Place, publisher, year, edition, pages
2006.
Keyword [en]
Social Behaviour Law, Internet, Mobile commerce, M-commerce
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
Identifiers
URN: urn:nbn:se:ltu:diva-53693ISRN: LTU-PB-EX--06/22--SELocal ID: ab207d48-590e-42dc-bd3d-39aabd8f84aaOAI: oai:DiVA.org:ltu-53693DiVA: diva2:1027069
Subject / course
Student thesis, at least 30 credits
Educational program
Electronic Commerce, master's level
Examiners
Note
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

Open Access in DiVA

fulltext(1145 kB)33 downloads
File information
File name FULLTEXT01.pdfFile size 1145 kBChecksum SHA-512
465c0c58d4635ebbd7b431185b8fa75e01e07b81e3dced5f4c9393d8bec52deb8c82836c713c23db6a436cf96603cda951fea34dcb168ac093343155eb743b46
Type fulltextMimetype application/pdf

Search outside of DiVA

GoogleGoogle Scholar
Total: 33 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 34 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf