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Association between strategic values and e-banking adoption in Iranian banks
2008 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Supported by an ever-increasing body of literature, it is clear that Top- managers perception of strategic value of e-commerce has a causal relationship with e-commerce adoption. While the impact of attitude on adoption has been approved in several industries by several studies, there is still much debate and speculation on such causal relationship in large industries. As the majority of studies of causal relationship between perception and adoption have been examined in Small Medium Enterprises, there is a lack of focus in large companies and organization like Banks. Considering the fact that Banks play the most critical role in electronic revolution adoption, we need to know if Top managers and owners of banks' attitude towards e- banking adoption will support such causal relationship. Since in large organization there is no one person for making decision, so decision maker unit seems much more appropriate for our study. Therefore, this study will examine the causal relationship among determinant factors of strategic value and adoption of electronic commerce as perceived by decision maker unit (DMU) in Iranian banking industry. It employs a cross sectional research design involving self-administered, delivery and collection, surveys to Iranian banks' decision maker unit. Findings suggest that the perception of managers in banks cause e-banking adoption. It means that those banks who perceived e-commerce as adding strategic value to their organization have a positive attitude toward its adoption. A modified model for e-commerce adoption in banking industries that shows new arrangements of factors by managers' perception is also presented.

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law, Strategic values, Banking industry
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-53584ISRN: LTU-PB-EX--08/009--SELocal ID: a984a8ca-7ae2-4476-969e-aebcaa945ff8OAI: diva2:1026959
Subject / course
Student thesis, at least 30 credits
Educational program
Electronic Commerce, master's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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