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Marknadsföring på Webb 2.0: Utveckling av LillHjärtas webbplats
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

A small company with limited resources can have a hard time trying to market themselves towards potential customers as traditional advertising can be expensive. According to previo-us research, a website can be an opportunity for small businesses to market themselves and their products for a moderate cost. With Web 2.0 the possibilities of marketing ones business online has increased considerably and the customers have, while not being satisfied with being served traditional advertisment, taken upon themselves to share their views and experi-ences of products and brands with others in order to procure a more truthful picture. This new part of marketing enabled by Web 2.0 is happening through ”electronic word to mouth” on social media platforms, blogs etc. The purpose of this study was to create a website for the company, LillHjärta, in order to market the company and their products towards potential customers and further on making sales to these customers. Research regarding what characte-rizes a well designed website created to market a company and their products and how social media could be incorporated with a site created for marketing purposes where made during the study. The results of the study consists of a website based on theories of internet marke-ting and developed using best practises in the field of web design and web development.

Place, publisher, year, edition, pages
2014. , 50 p.
Keyword [en]
Keyword [sv]
Teknik, marknadsföring på internet, webb 2.0, sociala medier, webbutveckling
URN: urn:nbn:se:ltu:diva-53258Local ID: a4a4537b-1b3b-4005-a2f5-48295757e591OAI: diva2:1026632
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Subject / course
Student thesis, at least 15 credits
Educational program
Computer Science and Engineering, bachelor's level
Validerat; 20140902 (global_studentproject_submitter)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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Leander, Peter

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