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Corporate identity: an investigation of the management of corporate identity
2000 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The aim of this thesis is to explore and describe how corporate identity is managed within an organization. The research area involves the corporate mission and philosophy, the corporate personality and the corporate communication. From this starting point a multiple case study have been conducted, where several business areas within an organization were investigated. By doing this, a deeper understanding about the management of corporate identity was created. The findings show that the company has a well-established mission and philosophy and it points out its specific direction in its operation. Furthermore, the company has a clear perception of its personality, which are expressed in a number of core values anchored in the organization. Finally, the managing of the corporate communication varies depending on which business area it applies to.

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law, Corporate Identity, Corporate Personality, Corporate, Communication, Internal Communication
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-52324ISRN: LTU-SHU-EX--00/102--SELocal ID: 973e7d33-79c2-4922-ad2f-d152eb9c2af1OAI: diva2:1025694
Subject / course
Student thesis, at least 15 credits
Educational program
International Business and Economic, master's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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