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Pink shirts and sharp axes: interaction and communication in online games from a gender perspective
2009 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This thesis is a study of interaction and communication in online games from a gender perspective with the purpose of studying the phenomenon of a growing gender neutrality amongst the younger generations in online environments. The study has been carried out in the online environment of the game World of Warcraft, one could say that it is a case study. The research has mainly been done through a hermeneutic and qualitative approach. The empirical work consists of a study of the chosen environment and eight interviews with players of the game, four males and four females. The research is supported by theories concerning information and communication technology (ICT) and the psychosocial life environment as well as theories about gender roles and the impact these have in everyday ICT use as well as their impact on computer games more specifically. The teories concerning ICT and the psychosocial life environment are focused around convergence, a theory that the different roles we have in life all are converging into one life role as a result of ICT and globalization. The results of this study show that in the case of the game World of Warcraft there is no process of gender neutralization going on. There is howerver an ongoing process of gender equalization. It is my opinion that this process will be ongoing and develop stronger as the effects of the convergence of life roles starts to spill over more and more to a convergens of the life role and the avatar, our online role. The role of ICT in this equalization process is crutial.

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law, ICT, IKT, gender, convergence, computer games, avatar, datorspel, onlinespel, genus
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-52211ISRN: LTU-CUPP--09/006--SELocal ID: 9599729c-dca0-4bb5-9709-d96fb90587e9OAI: diva2:1025581
Subject / course
Student thesis, at least 15 credits
Educational program
Systems Sciences, bacheor's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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