Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Hur påverkar belöningssystem ett medelstort detaljhandelsföretags arbete inom kundrelationer?
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Retail companies want to develop long-term customer relationships to maintain their position in the market where customers have many stores to choose from for the same type off products. The company uses a reward system to motivate their employees to develop a good customer relationship with customers entering their store. This thesis will examine the work of customer relationship management, also called CRM, and reward system. The thesis will examine a mid-sized retail business in Luleå working with collective reward system and CRM work. Interviews were conducted individually with four representatives from the working team and one from the management of the store. The conclusions is that when individuals are aware of what is expected of their work, the individual will work toward organizational goals and not merely its pursuit of a bonus. This paper has resulted in the information distribution that in the use of reward systems as a motivation tool must be made to all employees at a workplace in order to build sustainable and long-term customer relationships.

Place, publisher, year, edition, pages
2014. , 52 p.
Keyword [en]
Social Behaviour Law
Keyword [sv]
Samhälls-, beteendevetenskap, juridik, CRM, belöningssystem, kundrelation
Identifiers
URN: urn:nbn:se:ltu:diva-52121Local ID: 942f1450-45b8-4f55-bfaf-1fbf3bc1afdeOAI: oai:DiVA.org:ltu-52121DiVA: diva2:1025488
Subject / course
Student thesis, at least 15 credits
Educational program
Business Administration, bachelor's level
Note
Validerat; 20140821 (global_studentproject_submitter)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

Open Access in DiVA

fulltext(625 kB)33 downloads
File information
File name FULLTEXT02.pdfFile size 625 kBChecksum SHA-512
201073fcee015142850db6f237fd2df90f75982d49e41b94fbb03edc27d82e003a0240737c88cb12fe6b1b947d9ac85db635b8f14315e5b8ffdc00f79f8caf68
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Hansen, ElisabethJohansson, Anna

Search outside of DiVA

GoogleGoogle Scholar
Total: 33 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 26 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf