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Expanding businesses by integrating E-business strategies
2004 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this thesis is to gain a better understanding of how travel agents can expand their businesses by integrating E-business to their business process. E-business strategies have a certain kind of influence on the business process of every company. Our research explains and describes the travel agents industry, their outcomes, advantages and disadvantages when expanding businesses by integrating E-businesses to their strategy, as well as what phase of integration they are at and future development. By integrating E-business strategy a clear conclusion is the fact that it has improved product distribution and customer service within the travel industry.

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law, E-business, strategies, travel agencies
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-52092ISRN: LTU-SHU-EX--04/115--SELocal ID: 93cb67d8-950f-4a82-8734-a10271acaa19OAI: diva2:1025458
Subject / course
Student thesis, at least 15 credits
Educational program
Electronic Commerce, master's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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