Banken blir inte bättre än rådgivaren du träffar: En jämförande fallstudie om hur belöningssystem motiverar personal som utför avancerade tjänster
Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
To manage peoples’ behaviors in different directions has become increasingly important, especially in the business of services, where employees are the organization's greatest competitive advantage. This study is limited to the banking- and finance industry, which belongs to a category of advanced services. In this industry, where customer relationships are directly linked to the advisers, it is critical for organizations to motivate its staff to sustain and perform in the workplace. Reward systems have become one of the most frequently used instruments for an organization to motivate its staff. Earlier research claims that reward system motivates employees to perform profitable for banks, and it tends to describe reward systems as completely comparable. The purpose of this study is to explain how long-term and short-term reward system influences employees’ motivation within the category of advanced services. The study intends to examine both how reward system affects employees’ propensity to remain in the workplace, and how the different time perspectives of the reward system motivates employees to achieve corporate goals. In order to answer the research question of the study a qualitative study were used, where a comparison was made between the two chosen companies with different reward systems within the chosen industry. The empirical data was collected through interviews. The study presented that the reward system is not a motivating factor in any of the two companies. What rather motivated the employees were factors such as a good working environment, opportunities for progress, and other soft rewards. The result showed that it is important to the employees how they are perceived by their surroundings, which displaces the individual goals. The reward systems will thus be inadequate and needs to be reformed.Keywords: Financial control, reward system, motivation, advanced services, consulting, customer relationship.
Place, publisher, year, edition, pages
2015. , 44 p.
Social Behaviour Law
Samhälls-, beteendevetenskap, juridik, Ekonomistyrning, belöningssystem, motivation, avancerade tjänster, rådgivning, kundrelationer
IdentifiersURN: urn:nbn:se:ltu:diva-51786Local ID: 8f7215e4-0b76-43f2-a674-62b57b8cbe0eOAI: oai:DiVA.org:ltu-51786DiVA: diva2:1025150
Subject / course
Student thesis, at least 30 credits
Business and Economics, master's level
Validerat; 20150818 (global_studentproject_submitter)2016-10-042016-10-04Bibliographically approved