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Exploring age-related differences in information acquisition for buying a book
2007 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This study examines age differences with respect to consumers usage of in-store information sources, and the underlying antecedents of in-store information search, in the context of a book purchase. The information search literature identifies a number of personality, situational, and demographic variables that are posited to influence the extent of information acquisition. A survey, containing items designed to measure the identified antecedent search variables, as well as usage of various in- store information sources, was administered to actual consumers when they were in a bookstore. In-store information search appears to be composed of three distinct dimensions: general information search, specific information search, and sales clerk assistance. Distinct patterns of in-store search behaviour, in terms of the three identified search dimensions, were apparent for the four age groups (<30, 30-49, 50-59, 60+ years). in addition, the degree to which various personality, situational, and demographic variables influenced in-store search behaviours sharply varied across the four age groups. other observed age differences, and directions for future research are also discussed.

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-51522ISRN: LTU-PB-EX--07/017--SELocal ID: 8ba09cd7-17b9-4028-8f92-26864a73e3ffOAI: diva2:1024884
Subject / course
Student thesis, at least 30 credits
Educational program
Electronic Commerce, master's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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