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Treehotel - Naturligt med inslag av lekfullhet och magi: En upplevelseproduktionsbaserad konceptutveckling av Victoriastigen
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

It all started when we were given an assignment from the owners of Treehotel, who wanted help to develop certain parts of their business. Together we decided that we would focus on Victoriastigen, the path that currently leads the hotel guests up to the tree rooms, and help them to further develop this through experience production. Our purpose of this study is therefore to develop Victoriastigen and enhance the overall experience of a visit at Treehotel using theory from experience production and storytelling as a tool. The methods we have used are qualitative interviews and our own reflections of the path and we have based on these methods come up with a result that corresponds to our research questions. We have through an interactive approach with the owners of Treehotel and conclusions of our results then created conceptual solutions for Victoristigen. These solutions are based upon the parts we in our results have considered to be under-represented and they are also adapted to the two target groups that Treehotel has.

Place, publisher, year, edition, pages
2012. , 52 p.
Keyword [en]
Social Behaviour Law
Keyword [sv]
Samhälls-, beteendevetenskap, juridik, Treehotel, storytelling, upplevelseproduktion, konceptutveckling
URN: urn:nbn:se:ltu:diva-50939Local ID: 82736b72-f1a0-4995-b940-3bb1419d028bOAI: diva2:1024302
Subject / course
Student thesis, at least 15 credits
Educational program
Professional Experience Production, bachelor's level
Validerat; 20120611 (anonymous)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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Lindroos, MalenaViktorsson, Caroline

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