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Logistical Solutions for Joint Webshops: A collaboration between small businesses
2013 (English)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Online shopping is an increasing trend, but it is expensive and resource demanding for companies to run both a physical store and a webshop. Smaller companies might not have these resources, but if multiple smaller companies work together the might be able to gather all the resources needed. One problem that could arise with so many participants involved is how to solve the logistic fulfillment processes. The purpose of this master’s thesis was to, from a project owner’s perspective, identify and describe the potential logistical challenges of starting up a joint webshop in northern Sweden for several different local companies with different products and to develop a step-by-step guide for how the project owner should manage these challenges during the start up. The research has only looked at the logistical challenges in the start-up phase and not at any legal challenges. It is also only the potential challenges with the order fulfillment process of finished goods that has been examined.The research was conducted as a case study at a municipality in northern Sweden and focused only on identifying the potential challenges for small local businesses in just northern Sweden. The data was collected from three deeper (longer) interviews and ten shorter ones. The interviews where semi-structured telephone interviews that lasted around 45 and 15 minutes. The study managed to identify challenges regarding for example; different opinions about a joint warehouse, a constantly changing product range, how to package different products, costs, how to handle customer service etc. A step-by-step guide was established as a suggestion for how a project can proceed with handling these challenges during start up. Also, three proposals regarding how to handle the order fulfillment of a joint webshop were established for the municipality; letting the companies handle their own products, outsourcing and the municipality handling the products.

Place, publisher, year, edition, pages
2013. , 45 p.
Keyword [en]
Social Behaviour Law
Keyword [sv]
Samhälls-, beteendevetenskap, juridik, e-logistik, gemensam webbshop
URN: urn:nbn:se:ltu:diva-50834Local ID: 80e73cda-8201-4757-b932-62020e8c61b0OAI: diva2:1024197
Subject / course
Student thesis, at least 30 credits
Educational program
Industrial and Management Engineering, master's level
Validerat; 20130617 (global_studentproject_submitter)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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