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Factors Influencing Consumer Acceptance of New Technology: A Case Study of Smartwatches
2015 (English)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Wearables are becoming more commercially used among consumers around the world. Fernandez (2014) defined wearables to “…include all forms of computational or sensory electronic devices that can be worn with clothing or on the body…” Smartwatches are one of the wearables that are becoming a current trend. The smartwatch can ease people’s everyday life with improved information- and communicative tools. A report by Risen (2014) revealed American citizens had a negative attitude towards the future of wearables. The purpose of this study is to find out how smartwatches could gain acceptance by millennials on the Swedish market. The theory of reasoned action laid the foundation of the theoretical frame of reference, which then culminated into the TRAM model and external variables, perceived playfulness and perceived visual attractiveness. A qualitative research approach was chosen, where focus groups was conducted in order to collect millennials’ opinions regarding smartwatches. The results suggest that a there is a potential future for smartwatches, if they provide useful features along with a descent design.

Place, publisher, year, edition, pages
2015. , 59 p.
Keyword [en]
Social Behaviour Law, Acceptance behaviour, Technology acceptance, Smartwatch, Millennials, Intention to use smartwatches
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
Identifiers
URN: urn:nbn:se:ltu:diva-50774Local ID: 800bf605-0ddc-48bc-9810-e870a0d34e8dOAI: oai:DiVA.org:ltu-50774DiVA: diva2:1024136
Subject / course
Student thesis, at least 30 credits
Educational program
Business and Economics, master's level
Supervisors
Examiners
Note
Validerat; 20150716 (global_studentproject_submitter)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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Enér, RobinKnutsbo, Linus

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf