Factors Influencing Consumer Acceptance of New Technology: A Case Study of Smartwatches
Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Wearables are becoming more commercially used among consumers around the world. Fernandez (2014) defined wearables to “…include all forms of computational or sensory electronic devices that can be worn with clothing or on the body…” Smartwatches are one of the wearables that are becoming a current trend. The smartwatch can ease people’s everyday life with improved information- and communicative tools. A report by Risen (2014) revealed American citizens had a negative attitude towards the future of wearables. The purpose of this study is to find out how smartwatches could gain acceptance by millennials on the Swedish market. The theory of reasoned action laid the foundation of the theoretical frame of reference, which then culminated into the TRAM model and external variables, perceived playfulness and perceived visual attractiveness. A qualitative research approach was chosen, where focus groups was conducted in order to collect millennials’ opinions regarding smartwatches. The results suggest that a there is a potential future for smartwatches, if they provide useful features along with a descent design.
Place, publisher, year, edition, pages
2015. , 59 p.
Social Behaviour Law, Acceptance behaviour, Technology acceptance, Smartwatch, Millennials, Intention to use smartwatches
Samhälls-, beteendevetenskap, juridik
IdentifiersURN: urn:nbn:se:ltu:diva-50774Local ID: 800bf605-0ddc-48bc-9810-e870a0d34e8dOAI: oai:DiVA.org:ltu-50774DiVA: diva2:1024136
Subject / course
Student thesis, at least 30 credits
Business and Economics, master's level
Validerat; 20150716 (global_studentproject_submitter)2016-10-042016-10-04Bibliographically approved