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Understanding the concept of private banking in local banks: multiple case studies of Swedbank and Handelsbanken
2009 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

In this study, we want to emphasize the importance of private banking which focuses on the human contact and the interaction between people rather than the transaction itself. We apply two research questions to investigate on this subject. In order to answer the purpose an analysis of two cases was undertaken using data collected through interviews. The main results show that banks realize the importance of human contacts and focus on the significant elements, which assist in establishing a lasting relationship. It also shows that relationship banking is a profitable concept. Finally, implication for theories and banks were discussed.

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-50391ISRN: LTU-CUPP--09/154--SELocal ID: 7a7922b2-2db6-4092-9a62-5f97d182bbcaOAI: diva2:1023750
Subject / course
Student thesis, at least 15 credits
Educational program
Business Administration, bachelor's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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