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Piggybacking as a method of international market entry
2003 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

There are many different modes available for a company when entering a foreign market. The decision of what method to use is a critical one as this can mean the difference between success and failure on the international market. The purpose of this thesis is shed light and investigate one of these different modes of entry, piggybacking. We have chosen to look at this piggybacking method from an industrial viewpoint. As we have some connections in the company Ferruform that is a supplier in the truck industry we have chosen them as case study. This research has shown us that companies can use the piggybacking method, as a method of internationalisation without the main intention for the company is to sell abroad. For Ferruform the main intention was to sell and the internationalisation was a bonus. But even if it was so in our case we consider piggybacking as an interesting kind of method to use as a method of entry to foreign markets. This investigation has shown us that there are many different reasons to why companies use piggybacking as their mode of entry to a foreign market and that the differences are huge between branches of how this concept is used.

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law, international marketing
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-50200ISRN: LTU-SHU-EX--03/141--SELocal ID: 77a02243-7d39-423b-a200-c56dded64779OAI: diva2:1023557
Subject / course
Student thesis, at least 15 credits
Educational program
International Business and Economic, bachelor's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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