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Situation analysis concerning the French market for high tension power technology products: a case study of ABB France, namely for Entrelec SAS, division Power
2007 (English)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The market for energy equipment is currently facing several changes. Around the world has an on-going deregulation of the energy market been observed. The role of electric power has grown steadily during over the last centuries, where the severe consequences of blackouts are witnessed. The energy network is facing a greater power load, where electricity is produced in where it is considered as most beneficial, to be transported to the end customer. In France have these distinguishing features had an immense impact, since the energy market traditionally has been influenced by governmental forces. The changes imposed have though offered new possibilities for all actors operating on the market. In accordance with these new circumstances was a need for an environmental analysis recognized, considering the new conditions and opportunities. This thesis was carried out in cooperation with ABB Division Energie, France, where the product line of high voltage power products has been in focus. The thesis provides a framework for environmental analysis regarding high-voltage products on the French market. The work has though been carried out with the objective of providing a framework that can be used in a broader industrial context on the energy market. This thesis shows that that traditional actors on the market are about to open up, which obliges all actors on the market to act in a deliberate way and to stay conscious that the market is in a continuously alteration. New customers are offering new opportunities as well as old customers are changing their buying patterns, moving into a partnership purchasing process. The market place is of a changing character, mostly due to new legislations regarding the deregulation of the energy market as well as legislations that benefits alternative energy sources. Also distribution systems and customer contact and services were shown to be of highest significance. Existing theories on the subjects competitor, customer and market analysis were seen to be valuable on the French market for high voltage energy products. Some modifications of the models were thus recognized as necessary. The models for customer and competitor analysis were combined in an attempt to be better adapted to existing market conditions.

Place, publisher, year, edition, pages
Keyword [en]
Keyword [sv]
URN: urn:nbn:se:ltu:diva-50099ISRN: LTU-EX--07/125--SELocal ID: 76329ff3-2e6b-4d60-8946-45ab514ad4f1OAI: diva2:1023455
Subject / course
Student thesis, at least 30 credits
Educational program
Industrial and Management Engineering, master's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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