Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Sport sponsorship in Sweden: case studies describing how two Swedish companies decide upon sport sponsorship proposals
2001 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this thesis is to gain a deeper understanding of how Swedish companies decide upon sport sponsorship proposals. We have explored, described and started to explain the objec-tives with sport sponsorship, depict the design of the sport sponsorship selection process, and determine how the effectiveness of sport sponsorship is assessed. Furthermore, case-studies have been conducted on two Swedish companies in order to reach the stated purpose. Our findings show that the main objectives with sport sponsorship are corporate related, together with generating visibility for the companies. As for the design of the sport sponsorship selection process, companies' selection criteria are inconsistent among themselves, they also follow a systematic process of various numbers of phases, and the buying center consists of five roles. Finally, companies sometimes utilize specific measuring methods in order to assess the effectiveness of sport sponsorship, at times, steps in the sport sponsorship evaluation process can be discerned.

Place, publisher, year, edition, pages
2001.
Keyword [en]
Social Behaviour Law, marketing, sponsorship, organizational buying behavior, sport, buying center
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
Identifiers
URN: urn:nbn:se:ltu:diva-50051ISRN: LTU-SHU-EX--01/084--SELocal ID: 756d354b-9f1c-4233-ae13-b380a532a68aOAI: oai:DiVA.org:ltu-50051DiVA: diva2:1023404
Subject / course
Student thesis, at least 15 credits
Educational program
International Business and Economic, bachelor's level
Examiners
Note
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

Open Access in DiVA

fulltext(352 kB)171 downloads
File information
File name FULLTEXT01.pdfFile size 352 kBChecksum SHA-512
3014d22f1a29a62e7b33d3125eda1696dba06459b7cbb08e22b75bf696fe74ebc5b42acf4f9c72b23eb7dbfee697b8ffac2cd984c83887a44adc1d3cb8c9fd94
Type fulltextMimetype application/pdf

Search outside of DiVA

GoogleGoogle Scholar
Total: 171 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 41 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf