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Evaluating customers' attitude towards using 3D modeling in construction industry in Iran
2010 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Today improvements in globalization and technology have exposed companies to a situation with tough competition. In this new era companies are focusing on managing customer relationships and creating more value to their customers in order to efficiently maximize their revenues. In terms of creating and delivering value to customers and make their shopping more convenient, giving appropriate and comprehensive information about the product or service is a channel for interacting with customers. In order to interact with customers, 3D modeling or image interactivity is used which permits the viewer to view a product’s design features, background, viewing from different angle or distances. 3D modeling provides a complete view of the product to the customers in order to increase their information about the product or service, make their experience attractive and enjoyable, and help their decision making process easier and more convenient. Although many industries are currently using image interactivity (3D modeling technology) to attract customers’ attention and deliver them full information prior any purchase take place, few researches have taken place in evaluating the customer attitude toward using the 3D modeling. Especially there were no literatures written for evaluating customers' attitude towards using 3D modeling in construction industry, therefore we found it essential to work on this research. The purpose of this study is to evaluate customer’s attitude toward using 3D modeling in construction industry in Iran. We measured the effect of image interactivity function by preparing a questionnaire which includes different variables that were attitude toward 3D modeling, willingness to purchase, willingness to return, reducing the time, convenient, enjoyment and usefulness.

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law, 3D Modeling, image interactivity, customer's attitude, construction industry
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-49629ISRN: LTU-PB-EX--10/015--SELocal ID: 6f27daf4-8e10-4938-a5fc-a826d19bb9b4OAI: diva2:1022976
Subject / course
Student thesis, at least 30 credits
Educational program
Electronic Commerce, master's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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