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Internet banking: a comparative study from Sweden and China
2004 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The Internet is the driving engine of the new economy and it has given birth to Internet banking. It allows the banks to delegate tasks to the customers. Thus, Internet banks are providing all traditional services through the Internet. The purpose of this study is to gain a deeper understanding on the role of websites in Internet banking. In order to find out the research questions, Swedish and Chinese customers were selected as samples for case studies. The findings and conclusions of this study indicated that there are several factors that influence consumers on Internet banking websites and various variables which enhances customers’ service in Internet banking.

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law, Internet banking, website design, customer service
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-49571ISRN: LTU-SHU-EX--04/110--SELocal ID: 6e66afb1-d928-4c3a-8398-4a104eb89938OAI: diva2:1022918
Subject / course
Student thesis, at least 15 credits
Educational program
Electronic Commerce, master's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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