Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Impact of E-Service Quality on Sustaining Competitive Advantage for Iranian IT Firms
2012 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Sustaining competitive advantage is one of the most concerns of companies in order to compete with rivals for attract new customers and keep the existence. Several strategies to keep advantages were in object in different segments and different marketplace. Companies are trying to work on strategies with proper drivers and resources to sustain advantages. One of these drivers is service quality which was a determinant factor for customers and their perception about different firms. With increased portion of Internet in business, all these discussions shift in to the cyber space. In other words, firms are trying to sustain competitive advantage on the Internet through different ways. Delivering E-service to the customers, E-service quality and its dimensions is of importance to customers and decision makers. In this study, we discuss about terms of strategies which firms can sustain competitive advantage especially through the Internet and then discuss about service and e-service quality aspects and dimensions to answer our research question: what is the influence of e-service quality on sustaining competitive advantage for firms? We have generalized five hypotheses for this agenda after extracting proper factors for e-service quality in frame of reference. Then we have used deductive approach to this survey and applied quantitative data collection to distribute our questionnaire among our samples which consists of Iranian IT firms segment. After collecting data, evaluating validity and reliability of statistical analysis is going to perform to find the impact of e-service quality on sustaining competitive advantage e. Finally based on results from data analysis, we will find a significant relation and influence between e-service quality of Iranian IT firms and sustainability of their advantage through the rivals which this results indicate that in Iran's e-marketplace (as a developing country) firms can be differentiated from each other easily through superior e-service quality which they offer.

Place, publisher, year, edition, pages
2012. , 98 p.
Keyword [en]
Social Behaviour Law, sustaining competitive advantage, Iranian IT firms, customer support, availability, fulfillment, security, efficiency, e-service quality
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
Identifiers
URN: urn:nbn:se:ltu:diva-49274Local ID: 6a3aeb51-c382-4f03-878e-3339ce7d3287OAI: oai:DiVA.org:ltu-49274DiVA: diva2:1022621
Subject / course
Student thesis, at least 30 credits
Educational program
Electronic Commerce, master's level
Supervisors
Note
Validerat; 20111116 (anonymous)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

Open Access in DiVA

fulltext(1513 kB)188 downloads
File information
File name FULLTEXT02.pdfFile size 1513 kBChecksum SHA-512
4c31b1db66ea1e881468d5b7965578339f86be03ae540bfc1ae445d4d769e47961ca915c3e1db6669658f20c847197c4763a473e87b90386c59a5c2c338ba1a9
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Javadi, Peyman

Search outside of DiVA

GoogleGoogle Scholar
Total: 188 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 138 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf