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Barns förståelse för reklamens säljande syfte: En litteraturstudie
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The market for children is lucrative and has annual sales that generate huge profits. Children are seen as three markets in one; they spend their money in the current market, influence their parents to buy things and can, through their experience, be loyal to a brand in the future. Therefore it is important for companies to advertise their products and services. The techniques to capture our attention are many and product placement is one of them. Advertisement is available in many places in our society and children are exposed to it daily. The purpose of this thesis was to investigate, through a literature review, how much of the advertising sales message children understand and the question posed was: In which cognitive and social stage do children understand the selling intent of advertising? Due to variations in the results of the chosen scientific articles, this study did not result in any definite answer to the question in which cognitive and social stage children understand the selling intent of commercials.

Place, publisher, year, edition, pages
2012. , 14 p.
Keyword [en]
Social Behaviour Law, Children, Commercials, Developmental stages, Understanding, Internet
Keyword [sv]
Samhälls-, beteendevetenskap, juridik, Barn, Reklam, Utvecklingsstadier, Förståelse
URN: urn:nbn:se:ltu:diva-49140Local ID: 687fbd2d-064d-413a-a79d-2a0305be9b2dOAI: diva2:1022485
Subject / course
Student thesis, at least 15 credits
Educational program
Psychology, bachelor's level
Validerat; 20120206 (anonymous)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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Wikman Fält, Jenny

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