Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Barns förståelse för reklamens säljande syfte: En litteraturstudie
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The market for children is lucrative and has annual sales that generate huge profits. Children are seen as three markets in one; they spend their money in the current market, influence their parents to buy things and can, through their experience, be loyal to a brand in the future. Therefore it is important for companies to advertise their products and services. The techniques to capture our attention are many and product placement is one of them. Advertisement is available in many places in our society and children are exposed to it daily. The purpose of this thesis was to investigate, through a literature review, how much of the advertising sales message children understand and the question posed was: In which cognitive and social stage do children understand the selling intent of advertising? Due to variations in the results of the chosen scientific articles, this study did not result in any definite answer to the question in which cognitive and social stage children understand the selling intent of commercials.

Place, publisher, year, edition, pages
2012. , 14 p.
Keyword [en]
Social Behaviour Law, Children, Commercials, Developmental stages, Understanding, Internet
Keyword [sv]
Samhälls-, beteendevetenskap, juridik, Barn, Reklam, Utvecklingsstadier, Förståelse
Identifiers
URN: urn:nbn:se:ltu:diva-49140Local ID: 687fbd2d-064d-413a-a79d-2a0305be9b2dOAI: oai:DiVA.org:ltu-49140DiVA: diva2:1022485
Subject / course
Student thesis, at least 15 credits
Educational program
Psychology, bachelor's level
Supervisors
Note
Validerat; 20120206 (anonymous)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

Open Access in DiVA

fulltext(266 kB)17 downloads
File information
File name FULLTEXT02.pdfFile size 266 kBChecksum SHA-512
7ef7595865e9cb04ce5f9f89061d261d840b9454a921fe293ba53137e6996b6524ad80b4dfe17d5c7cbc3b5d5d8863736460ef0419265af983488daf8debe0e8
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Wikman Fält, Jenny

Search outside of DiVA

GoogleGoogle Scholar
Total: 17 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 8 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf