Ett plagg säger mer än 1000 ord?: En kvalitativ analys om kläder som icke- verbal kommunikation
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
This study examines the clothes from a communications perspective. In which extent we dress ourselves with the purpose of expressing our identity. What information can be read out of someone's clothing and the consumer consider that the market allows everyone to communicate through clothing to the same extent? To get an answer to this, focus groups with a total of 12 people discussed questions based on an interview guide designed for the purpose. The discussions have been stood for for the empirical material and analyzed based on qualitative analysis. The main theories are used as the basis for analysis; Pierre Bourdieu's theory of habitus, tastes and field, Anthony Giddens's theory of self-identity and Roland Barthes' theory of clothing that communication.The result showed that we communicate some traits of our identity and attitude both consciously and unconsciously through the clothes we wear. For those interested in fashion, it turned out that not everyone had the same opportunity to consume and wear clothes in order to follow or communicate through fashion. This because of that the fashion was not suitable for all bodies and shapes.
Place, publisher, year, edition, pages
2016. , 46 p.
Social Behaviour Law
Samhälls-, beteendevetenskap, juridik, Kläder, identitet, kommunikation, kvalitativ analys, fokusgrupp, icke- verbal kommunikation
IdentifiersURN: urn:nbn:se:ltu:diva-49010Local ID: 66c78ed6-9029-4182-8312-46b126de5114OAI: oai:DiVA.org:ltu-49010DiVA: diva2:1022355
Subject / course
Student thesis, at least 15 credits
Media and Communication Science, bachelor's level
Validerat; 20160614 (global_studentproject_submitter)2016-10-042016-10-04Bibliographically approved