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Willingness to pay for sustainable coffee: a choice experiment approach
2003 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this thesis was to measure consumers’ willingness to pay for ecologically and fair grown coffee and to show the underlying factors for an ecological and fair choice. Applied theories are neoclassical demand theory and the theory of random effects. All data for this thesis was collected by a choice experiment executed on 100 respondents, the data was then worked with in an econometric model. The results from this study show that the average consumer do have a willingness to pay for certified ecological and fair coffee, hence, that there seems to exist a clear market for ecological and fair grown coffee. The underlying factors for an environmental and fair choice are the price of the coffee, how much coffee the individual consumes daily and whether the consumer enjoys a membership in any non-profit organizations.

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law, sustainable coffee, organic coffee, fair coffee, choice, experiment, willingness to pay, environmental valuation
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-48869ISRN: LTU-SHU-EX--03/031--SELocal ID: 6498542f-ede1-411a-a514-6c974b4c8cf9OAI: diva2:1022213
Subject / course
Student thesis, at least 15 credits
Educational program
Economics, master's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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