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Fallgropar och framgångsfaktorer vid användandet av viral marknadsföring: en fallstudie av två svenska företags virala annonskampanjer
2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2010.
Keyword [en]
Social Behaviour Law
Keyword [sv]
Samhälls-, beteendevetenskap, juridik, Viral marknadsföring, viral marketing, stealth marketing
Identifiers
URN: urn:nbn:se:ltu:diva-48350ISRN: LTU-CUPP--10/031--SELocal ID: 5cead23b-a384-445d-b2f0-9d3ae85417b4OAI: oai:DiVA.org:ltu-48350DiVA, id: diva2:1021691
Subject / course
Student thesis, at least 15 credits
Educational program
Business Administration, bachelor's level
Examiners
Note
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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fulltext(796 kB)32 downloads
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File name FULLTEXT01.pdfFile size 796 kBChecksum SHA-512
2b4b050f7c64c1483f532a83b755632e8de043b11b632e123f143239b6f3af22482d54e773b201e072ded59aaa2cfa8ec8224309cbc33458f1c1a4c6681dab38
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf