Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
The effect of online e-grocery on customer values in the Iranian market
2006 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Appropriate understanding of customers’ needs plays a major role in the success of the commercial enterprises. Customers’ needs interact with their perceived values: hence, understanding Customer Value is a key to success in almost all transactions including online shopping. Development of online shopping also depends on appropriate defining of customers’ values and with due consideration to the fail and fall of large companies such as WebVan in the US (that was incorporated with huge investment) in-depth surveys on customers’ values has got importance and several researches have been conducted in the US and Europe, especially in the Scandinavian countries. The present research is to investigate the Customers’ Values in that are proactively influential on e-grocery shopping in the Iranian market. This has been achieved through a survey among the SHAHR VAND Chain Store Co.’s customers who have been asked to provide information in this respect through questionnaire. The results proved that the Customers’ Values are similar to elsewhere, but with different ranking.

Place, publisher, year, edition, pages
2006.
Keyword [en]
Social Behaviour Law, e-grocery, customer values, Iranian market
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
Identifiers
URN: urn:nbn:se:ltu:diva-48327ISRN: LTU-PB-EX--06/01--SELocal ID: 5c83eab2-50a7-4f2b-9982-15e25c74405eOAI: oai:DiVA.org:ltu-48327DiVA: diva2:1021668
Subject / course
Student thesis, at least 30 credits
Educational program
Electronic Commerce, master's level
Examiners
Note
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

Open Access in DiVA

fulltext(1712 kB)22 downloads
File information
File name FULLTEXT01.pdfFile size 1712 kBChecksum SHA-512
e475ef97dabe4c9aea6431e8cbc66d8962140c374129cce5e86219751732b7e6d0cb912dce21b6ed326d444289c180f358a22d9f8ef3933c447c7f5749ba25be
Type fulltextMimetype application/pdf

Search outside of DiVA

GoogleGoogle Scholar
Total: 22 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 10 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf