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Att positionera företagsnamnet som varumärke: en fallstudie av Älvsbyhus
2004 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2004.
Keyword [en]
Social Behaviour Law
Keyword [sv]
Samhälls-, beteendevetenskap, juridik, brand, branding, corporate brand, positioning, brand, strategy, image, vision, culture
Identifiers
URN: urn:nbn:se:ltu:diva-48063ISRN: LTU-SHU-EX--04/052--SELocal ID: 58b535b3-6282-41a6-b194-a8f6e8d462beOAI: oai:DiVA.org:ltu-48063DiVA: diva2:1021401
Subject / course
Student thesis, at least 15 credits
Educational program
Business Administration, master's level
Examiners
Note
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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fulltext(327 kB)18 downloads
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File name FULLTEXT01.pdfFile size 327 kBChecksum SHA-512
2e70b3b7b1f420e082bb9e53b0b979dba96713fe706d0bed7c19d9b407b0d91dcd6c0b289d87ca538cf1a3715f79717dc42d0db51fa41e06194006aaa0937837
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf