Like or unlike: En receptionsstudie om näthat
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Through a reception study, we immersed ourselves in the short film Gilla, produced by Crazy Pictures. The purpose has been to investigate how identity and ideology can influence a defined target group’s opinions and interpretations. The essay is based on research and theories about identity and ideology. Our identity is the basis for our opinions and interpretations. Ideologies are created in the society through the existence of dominance relationships, such as gender and class. This is relevant in order to analyse the power relationships that are dominant in the short film, and to find out why the respondents interpret their input as they do? We interviewed seven people aged 18 to 22. Our approach to answer the essay problem area has been through a reception study. Since the purpose was to investigate how the message of the film is interpreted out of a selected target group. The result shows that we live in a society with an ideology in which social media plays an important role of our daily routines. We buy the concept of the media being in control of our everyday life and consequently, this ideology is never being challenged. The language of the short film varies between comment language, to reinforce the on-line-hate which is the basis for the film, and the verbal coarse language, which is used to deliver a stronger viewer experience. Internet hate is growing because it is protected by anonymity and all respondents agreed that it is wrong and hence you could claim that the producers successfully conveyed the intent with their production. Motion picture did demonstrate its capacity to effectively inform and communicate, since it touches multiple senses and forces us to be more focused on what we are observing.
Place, publisher, year, edition, pages
2015. , 48 p.
Social Behaviour Law
Samhälls-, beteendevetenskap, juridik
IdentifiersURN: urn:nbn:se:ltu:diva-47891Local ID: 56326591-6aec-4bf1-8c95-661d9158d571OAI: oai:DiVA.org:ltu-47891DiVA: diva2:1021221
Subject / course
Student thesis, at least 15 credits
Media and Communication Science, bachelor's level
Validerat; 20150826 (global_studentproject_submitter)2016-10-042016-10-04Bibliographically approved