Change search
ReferencesLink to record
Permanent link

Direct link
Sexually provocative advertising: how young men respond to it
2005 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Abstract During the past years provocative advertising has increased considerably and people are more concerned about their appearance. The focus of the media has for a long time been on women, and how they are affected by idealizing models and sexual appeal ads. The debate is still of interest and the question is if and how men are affected. The purpose of this study is to gain a deeper understanding of how sexually provocative advertising affects young men and their perception of themselves. In order to fulfil the purpose we have inspected previous studies and based on those studies we have conducted a focus group interview. The result of the study is not in line with previous research. Our study shows that young men – contrary to past findings – are affected positively by, and prefer, advertising that is partly provocative and contain idealized models.

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law, provocative, advertising, young men, ads, sexual
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-47687ISRN: LTU-SHU-EX--05/118--SELocal ID: 5351b2af-30ce-4651-a34b-535702bd6b5fOAI: diva2:1021015
Subject / course
Student thesis, at least 15 credits
Educational program
Business Administration, bachelor's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

Open Access in DiVA

fulltext(1593 kB)0 downloads
File information
File name FULLTEXT01.pdfFile size 1593 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

ReferencesLink to record
Permanent link

Direct link